Footage Fold

A visual effect uses a motion-control design that results in the environment folding up like a popup book.

Beck "Girl"

The music video for Beck's "Girl" featured entire scenes folding up like a popup book, transforming their meaning an resulting in visual ironies throughout the story. Homage to Al Jaffee's fold-in art on the back pages of Mad Magazine.

Hewlet Packard

Fold-in effect designed for Hewlett Packard's "It Consolidates" TV Commercials.

More via Motion Theory: 1, 2, 3

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